Tuesday, August 25, 2009

A New Way to Do Business

To say that Global Consumer Innovation (GCI) (www.globalconsumerinnovation.com) is just another marketing or research company is an understatement, to say the least. Touted as an innovation company, GCI uses its holistic perspective to create concepts for companies to enhance growth. Under the belief that corporations have, for too many years gone about developing products and services that are fundamentally flawed, GCI operates under the premise of designing products based upon collecting consumer data.

Founded by former Vice-President of Global Consumer Innovation and Global Capability Group for Dell, Fenorris Pearson, the GCI innovation team defines the next big idea that produces consumer products or services that disrupt the competitive landscape and generate revenue through billion dollar concepts. GCI recognizes that the methodology of corporate America is deeply flawed. There is a process that needs to be examined for success with every company, and GCI has perfected that concept.

Companies must take the frustrations of consumers and provide insights. All efforts must be totally consumer driven, without only seeking to reach quarterly goals or meet the bottom line. Major corporations bring in customers to view their products without knowing or understanding their needs. GCI is helping the consumer become involved and creating an innovation culture for best practices.

The GCI philosophy revolves around identifying whether or not a company has an innovation culture, designing the company to be more innovative, and the steps to take to create an environment. Most companies are all about making big investments. Venture capitalists do a wonderful job of understanding financials around what is brought to them. However, they don’t figure out who is going to buy it. Ninety-nine percent of all acquisitions fail because of poor marketing strategy. GCI offers their approach directly to the consumer. Their goal is to ensure that the investment succeeds.

Through strong leadership, innovative enablement, and solid growth practices, GCI is the alternative to the old way of doing business.

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